About the Author
Dr. Jeffrey Berard is a Certified Chiropractic Sports Physician with over 25 years in practice. He founded Stretch Center after delivering more than 100,000 assisted-stretch treatments to clients ranging from professional athletes (NFL, NHL, PGA, UFC, USA Olympics) to everyday wellness seekers.
As owner of a top 5% chiropractic and sports rehab facility and host of the “Seven Figure Chiro” podcast, Dr. Berard combines clinical expertise with business innovation. Through Stretch Center, he now trains healthcare practitioners and fitness professionals nationwide on integrating assisted stretching to expand their services and increase revenue.
Do you ever feel stuck? Overwhelmed, burned out, like you’re running on a hamster wheel with no real progress? You’re not alone. After 25 years in practice, I’ve felt that way too, and so have countless other chiropractors across the profession.
That frustration isn’t just your individual experience. It’s woven into the very structure of chiropractic practice. Delivering manual therapy, running a business, juggling administrative tasks and patient care: these demands create emotional, physical, and financial strain that too few talk about.
What If You Could Shift the Game?
I’m not here to sell gadgets or promise some “best system.” I’m here to spark your imagination. To help you look up from the day-to-day and envision what could be. Creative business breakthroughs grow from vision, and meaningful change begins with decisive action.
Over the past decade, I’ve leaned into three guiding principles (Innovate, Orchestrate, and Quantify) to keep boredom, burnout, and financial stress at bay:
- Innovate: When a new idea aligns with your core values and inspires energy, pursue it with vigor.
- Orchestrate: Design a clear plan, delegate, and rally your team around the vision.
- Quantify: Set measurable goals so you can track progress and celebrate wins.
A Real‑World Breakthrough: The Birth of a Business Concept
Two years ago, I felt jaded with the same routines and waning excitement. I realized I’d been underutilizing years of experience and team potential. So I allocated time to purge knowledge, structure a training system, and create something new. That became the Stretch Center.
With a plan, team support, and a shared end-goal, we launched. Today, the Stretch Center delivers effective services performed by others, draws in new clients consistently, and generates demand from other providers who want to adopt the model. We now certify hundreds monthly and have partners nationwide.
Why This Works
This process speaks to emotion, not just logic. You’ve identified your struggles, embraced your “why,” and created something that serves both others and yourself. Successful copywriting in health and wellness focuses on that emotional bridge: from where people are, to where they want to be. That’s exactly what this is.
Practical Next Steps to Spark Your Imagination
- Block an hour weekly just for creative thinking: Let ideas flow without judgment.
- Think big: What could your dream offer or system look like? Don’t limit yourself.
- Trust your values: If an idea aligns with your mission and energizes you, go for it.
- Build with momentum: Outline a plan. Assemble a team. Specify milestones.
- Track progress: Use data to measure, learn, and inspect what is working.
- Share your journey: Post your vision with energy, not tactics. Tell stories that show what’s possible.
Why It Matters
- Burnout is widespread in chiropractic, often caused by emotional exhaustion, role overload, financial stress, and lack of autonomy
- Creative innovation can reignite your passion. Hearing stories of transformation, or even simply sharing your own vision, can raise energy and attract your ideal patients and partners
- Emotional connection builds trust. People act when they feel empathy, inspiration, and possibility
Looking for more?
