Stretch Center is expanding into select markets and partnering with established health, fitness, and wellness businesses. Gain the training, proven systems, marketing resources, and ongoing support needed to launch an assisted stretching service in your community.
Become a Stretch Center
License the Stretch Center Model
Add a proven assisted stretching service to your business with hands-on team training, turnkey systems, marketing resources, and ongoing support.
$297/month + $3,997 one-time onboarding fee
A Smarter Alternative to Franchising
Stretch Center helps chiropractors, physical therapists, gyms, and wellness businesses add a proven assisted stretching service without the cost and complexity of a traditional franchise.
Our licensing model provides the professional training, operational systems, marketing resources, and ongoing support needed to launch with confidence and grow sustainably. Exclusive territories are available in select markets across the United States and internationally.
In just a few weeks, you can be prepared to introduce a valuable new service, attract new clients, and create an additional revenue stream for your business.
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Built From Decades Of Experience
Our Story
Stretch Center was founded by Dr. Jeffrey Berard and Kristin Berard to make clinically informed assisted stretching education more practical and accessible. Its methodology is shaped by Dr. Berard’s more than 30 years of clinical experience working with a wide range of mobility concerns, from everyday limitations to complex cases.
Together, Jeff and Kristin transformed that experience into a complete business system for chiropractors, physical therapists, massage therapists, personal trainers, gyms, and wellness businesses. The licensing model combines professional education, hands-on team training, operational systems, and marketing resources to help partners launch an assisted stretching service in as little as 8 to 10 weeks.
Our Business Model
Robust Training
Access a structured online learning system, included hands-on team training at our Midland, Michigan training center, and personalized onboarding support. Our team continues to provide guidance as you launch, operate, and grow your assisted stretching service.
Broad Client Appeal
Assisted stretching can serve clients across a wide range of ages, activity levels, and mobility goals. This gives your business the opportunity to attract new clients while providing additional value to those you already serve.
Quick to market
Our turnkey systems, training, operational tools, and marketing resources help you add Stretch Center to your existing business efficiently. With minimal equipment and buildout requirements, your team can focus on preparing to deliver a consistent, professional service.
Everything You Need To Launch
Comprehensive Training And Support
Stretch Center provides a complete training and implementation system for you and your team. Begin with flexible, self-paced online education available 24/7, then build practical skills through included hands-on training at our Midland, Michigan training center. On-site training at your location may also be available.
The program goes beyond assisted stretching techniques. Your team receives client assessments, administrative forms, pricing guidance, sales resources, marketing strategies, and operational tools designed to help you launch efficiently and deliver a consistent client experience.
You will also gain access to ready-to-use, editable marketing materials, including brochures, business cards, social media content, and in-office branding. New resources are added regularly, giving you fresh ways to attract clients and promote your service.
Our training is recognized by a growing number of national health and fitness organizations. Current continuing education approvals are available on our website.
View The Training Program
What You Will Learn
Training Curriculum
We provide a modular, step-by-step program designed to equip you and your team with the essential tools, skills, and strategies for launching and growing your service. From foundational education and hands-on training to seamless product integration, dynamic external marketing, and robust client retention strategies, each module guides you toward operational excellence and lasting success.
Module 1
Education & Training
Build a strong foundation to launch your Stretch Center service.
- Comprehensive Training Checklist: A step-by-step guide to ensure no details are missed.
- Timeline & Planning: A clear schedule for setup, integration, and team training.
- Intro to Stretch Center: Learn the core concepts, benefits, and service vision.
- Collateral & Supplies Guidance: Instructions on ordering branded materials and essential supplies.
Module 2
Stretch Practitioner Training
Equip your team with the skills and protocols needed for consistent, high-quality service.
- Online Fundamentals: Self-paced learning modules covering the basics of assisted stretching.
- In-Person Hands-On Training: Detailed protocols, checklists, and role-play scenarios.
- Team Selection & Hiring: Sample employment ads and interview questions to secure top talent.
- Sales & Documentation Tools: Sales scripts, intake forms, and assessment guides for seamless client interactions.
Module 3
Product Integration
Seamlessly incorporate innovative tools and technology to enhance your service offerings.
- Product Training Guides: Step-by-step instructions for integrating key products.
- Financial Tools: Revenue calculators and business statistics trackers for pricing and performance.
- Functional Movement Assessments: Leverage advanced motion-capture and reporting for personalized client evaluations.
- Operational Best Practices: Guidelines on equipment ordering, setup, and day-to-day use.
Module 4
Internal & External Marketing
Learn how to effectively attract new clients and build community buzz around your Stretch Center.
- Marketing Plans & Campaigns: Ready-to-use strategies for both internal and external promotion.
- Branded Collateral & Digital Assets: Access to website content, rack cards, gift certificates, and more.
- Event & Community Outreach: Tips for hosting open houses, pamper events, and local partnerships.
- Social Media & Email Strategies: Techniques to boost online visibility and engage with your target audience.
Module 5
Retention Campaign
Keep your clients coming back with proven strategies for ongoing engagement and service excellence.
- Retention Checklists & Accountability Plans: Tools to track team performance and client follow-up.
- Client Communication Protocols: Templates for follow-up letters, review requests, and appointment reminders.
- Referral & Review Strategies: Methods to encourage word-of-mouth marketing and gather positive testimonials.
- Ongoing Support & Training: Quarterly review sessions and continuous updates to maintain service quality.
More Than Course Content
Support Beyond The Training
Partnering with Stretch Center gives you more than access to training. You gain practical guidance, proven resources, and ongoing support designed to help you launch confidently, operate effectively, and build a sustainable assisted stretching business.